Ok. So on the one hand you’ve got Social Media – blogs, Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. – and on the other hand you’ve got Search Engine Optimization. The question is, how do they go together?

The relationship between the two isn’t always the easiest to spot, even though it boils down to a very simple goal: Getting noticed. When you put search & social together in the right mix they help you get noticed. And getting noticed leads to good things like word-of-mouth and increased revenue.

Let’s start with Social Media. What is Social Media, really? Think about it for a minute. It’s a two-dimensional extension of the innate human desire to communicate, share, and ultimately IDENTIFY. All the laws of social interaction apply. How you look. How you sound. What you’re saying. And most importantly, whether or not people like you. If they like your vibe, they’ll be loyal to you. They’ll probably come back and read your posts and get interested in your life. They’ll talk about you with their friends. If they really dig your gig they might even copy you. And if you’re selling something they’ll probably repeat buy. But if they think you’re style is W-A-C-K, they won’t give you the time of day.

So it all comes down to controlling your image. When it comes to image, the first step is to make sure your Social Media channels are unified. They should have consistent graphic style and written tone. They should express your personality or the personality of your product clearly and unequivocally. They should have a flare uniquely their own that appeals to your target audience. A style that gets noticed and attracts consumers of like-mind. They should represent the more personable, approachable side of your business. The side that rolls up its sleeves, gets electric on the dance floor, and interacts directly with the crowd.

Once you know what your prospect likes, wants and needs, and have spliced that knowledge into your social media persona, you can then turn to the SEO side of your business. Search is omnipotent in the online world. Without effective search strategies you might have a mega-tight Social Media style but no one will ever find it. Remember, the first goal in Search and Social Media is to GET NOTICED. If you’re wearing punk-rock garb at a ballroom gala, getting noticed is definitely not a good thing. People laugh and point at you, while the punk rockers you wanted to attract are having a blast getting to know your competitors on the other side of town. What a waste of time. Don’t waste your time. Get wise!

Recognize that the old adage of “Location, Location, Location” also applies to building a successful business online. When you think about it, SEO boils down to communicating your LOCATION ONLINE. You first define your style through Social Media (this is your “positioning”), and then you use online search to help customers find your location. It’s a very important relationship indeed.

In order to accomplish the trick of communicating location, your search engine optimization has to mirror your Social Media style. It has to use consistent language that reflects your users search habits and flows seamlessly into the content on your Social Media platforms. It has to entice them through clearly crafted communications that indicate the style they’re going to find when they visit your little square of cyberspace.

If you build this relationship in the right way, the ultimate goal of selling to your prospect will be EASY LIKE BUTTER, BABY… Maybe even easier.

2 Responses to “The Relationship Between Search & Social Media”

  1. Jackie Anderson

    Getting in the mix as the article says “The Relationship Between Search and Social Media”.

    What I like to point out is initialy when you start out if you haven’t done the proper research on who your target market is then you’ll have fragmented media outlets all over the web.

    I know this first hand from my own experience. When I first started out I begin using Squidoo. I had no knowledge of HTML and jumped in feet first.

    After about eight or nine month then I abandoned Squidoo and I went to Lyris. I found it to be easier.

    I also found myself jumping on every guru’s bandwagon, because he said I should be doing this or I should be doing that.

    After a while you begin to know who the real players really are and you’ll decide to follow one person. Master what they are teaching you and then move on to the next.

    Now that I’m more epted at using HTML my plan is to pick up my Squidoo Lens that I so abruptly left and see how I can utilize in my media toolbelt.

    I just wanted to say that you don’t have to feel guilty if you have all these sites scattered around the web.

    You’ll eventually begin to build momentum just as I have and you’ll start earning money online. Maybe even a substantial amount.

    But, it doesn’t come without patience and persistence. Never giving up on your dreams. Putting one foot in front of the other and one day you will arrive.

    Reply

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